Special Edition: SEO for Therapy Websites
NOTE: The Counselling Tutor Podcast is a free resource, which is available on the main Counselling Tutor website. We also place it in CSR for your ease of access. Unlike our other CSR resources, podcast episodes may include presenters’ opinions, and are not intended to be referenced for academic use.
In this special episode of the Counselling Tutor Podcast, listen as your host Rory Lees-Oakes speaks with Dara McLaughlin from WebHealer about SEO for therapy websites.
Things to include in your therapy website for better SEO:
- Think about what potential clients are looking for - what keywords will they be searching?
- Do you have a specialty? E.g couples counselling.
- Include your location to ensure you’re gaining clients in your local area.
- These keywords and phrases need to feature prominently on your website.
- The more niche you can be, the better – this cuts down your competition.
What does your therapy website need?
- It’s important that you have a website for your counselling practice that is well-structured and easy to navigate.
- It should have a clear menu and headings.
- Factor these keywords and phrases into your headings to improve the SEO of your therapy website.
- There are also important technical elements – having a website that is mobile friendly, fast loading.
- A successful website should be bringing in clients.
Ways to further improve your website:
- Have a Google Business profile to leverage your local SEO – you are more likely to show up for potential clients in your area.
- EAT – Expertise, Authority, and Trustworthiness. Include your credentials and a picture of yourself on your website.
- A picture of yourself is a great way to initially introduce you to a client and begin that rapport.
- To improve the SEO for your therapy website, consider having a blog. Adding this to your website as a deep dive into a particular subject can work as a gateway to your website.
- Create content around frequently asked questions.